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In this review I’m going to share my analysis and evaluation from my hands-on experience with Autify. But first, if you’re just beginning your search for the best automation testing solutions, check out my pick of the best automation testing tools. You probably already know Autify is among the most popular automation testing products out there, but you need to better understand what’s good, and not so good about it. This in-depth Autify review will walk you through pros and cons, features and functionality, to help guide you to better understand its capabilities and suitability for your needs.

Autify review test scenario page showing screenshots taken after creating a scenario
I especially like the test scenario page in Autify, which shows all the screenshots taken when the scenario was created.

Autify Software Product Overview

Autify stands as a test automation platform that streamlines the creation, execution, and maintenance of end-to-end tests for web applications. Primarily, it serves QA engineers, software engineers, and businesses keen on enhancing their software development life cycle.

This tool excels by transforming the tedious aspects of manual testing into automated processes, thereby resolving common pain points like time constraints, human error, and the complexities of maintaining test scenarios. Its top features are its no-code approach, Autify's AI-powered script generation, and efficient parallel execution across various environments.


  • AI-Powered: Autify harnesses AI for smart test script generation, reducing the learning curve for beginners and accelerating the test setup process.
  • Cross-Browser Efficiency: It facilitates comprehensive cross-browser testing, ensuring applications perform consistently across all user scenarios.
  • Robust Mobile Testing: Autify extends its capabilities to mobile testing, accommodating rigorous verification for both Android and iOS applications, reflecting true user environment interactions.


  • Limited Customization: It caters less to experienced coders seeking advanced customization, as its strengths focus on codeless test automation.
  • Language Support: While promising, its support for languages is currently more favorable to English and Japanese, potentially narrowing global applicability.
  • Integration Range: Autify offers a narrower range of integrations compared to some competitors, which could affect businesses relying on a broad tech stack.

Expert Opinion

Assessing Autify in the landscape of similar tools, I perceive it as a formidable ally for startups and enterprises that prioritize quick, efficient test scenario deployment without delving into code. It particularly shines for teams where resources are limited, and there's a mix of technical expertise. However, for environments where customization and diverse integrations are paramount, or advanced coders are the primary users, it might fall short compared to more versatile platforms.

Autify: The Bottom Line

Unique in its dedication to simplicity and efficiency, Autify distinguishes itself with AI-led, no-code test automation, a boon for teams without extensive coding resources or those transitioning from manual testing. Its ability to perform cross-browser and mobile testing on real devices positions it as a valuable asset in ensuring software quality across platforms, carving its niche in the automation space.

Autify Deep Dive

Here's a deep dive into Autify's features, best use cases, pricing, customer support, and other purchase factors.

Product Specifications

  1. Test Script Generation - Yes
  2. Cross-Browser Testing - Yes
  3. Mobile Application Testing - Yes
  4. Parallel Test Execution - Yes
  5. No-Code/Low-Code Testing - Yes
  6. AI-Assisted Testing - Yes
  7. Integration with CI/CD tools - Yes
  8. Codeless Test Automation - Yes
  9. Custom Reporting - Yes
  10. Visual Testing - Yes
  11. Test Scheduling - Yes
  12. Dashboard for Test Results - Yes
  13. API Testing - No
  14. Performance Testing - No
  15. Security Testing - No
  16. Database Testing - No
  17. Multi-User Collaboration - Yes
  18. Test Case Management - Yes
  19. Real-Time Results - Yes
  20. Script Reusability - Yes
  21. Email Testing - No
  22. Localization and Internationalization Testing - No
  23. User Simulation - Yes
  24. Error/Bug Tracking - No
  25. Custom Test Development (for advanced scripting) - No

Feature Overview

  1. AI-Powered Test Script Generation: Autify's AI significantly simplifies test creation by automatically generating necessary scripts, making it accessible even to those without JavaScript or other programming knowledge.
  2. No-Code Test Automation: This platform's codeless nature invites a wider range of team members into the testing process, empowering them to contribute without deep technical expertise, a boon for efficient quality assurance.
  3. Mobile App Testing: Autify extends its functionality to mobile app environments, a critical aspect for e-commerce platforms and more, ensuring that applications function flawlessly across both Android and iOS systems.
  4. Cross-Browser Testing: Users can seamlessly verify their web app's compatibility across multiple browsers in one go, a feature crucial in today's diverse digital ecosystem.
  5. Parallel Test Execution: This feature accelerates the e2e tests process, as Autify can execute multiple tests simultaneously, significantly cutting down on time and resource consumption.
  6. Visual Regression Testing: Autify stands out by automating visual comparisons between versions, and detecting UI changes that could impact user experience, vital for SaaS products and e-commerce sites.
  7. Intuitive Step Group Functionality: This unique feature allows the grouping of test steps, making it easier to organize complex scenarios, replicate common sequences, and streamline the correction process in case of changes.
  8. SaaS Model: Being a cloud-based software testing automation platform, Autify allows for easy collaboration, quick updates, and reduced infrastructure costs, which is essential for dynamic teams in various locations.
  9. Salesforce Testing: Unique among many testing tools, Autify provides the ability to create automated tests for Salesforce environments, ensuring that CRM integrations and functionalities work as intended.
  10. Detailed Screenshots and Results: After each test, Autify provides comprehensive visual records, including screenshots, making it easier for teams to identify issues, track visual regressions, and understand failures, thereby enhancing the overall quality of the web app under review.

Standout Functionality

  1. AI-Powered Script Generation: Autify revolutionizes test preparations with its AI-driven capabilities to automatically generate and maintain test scripts. This level of automation tool sophistication stands out, as it minimizes the manual workload typically associated with script writing and maintenance, thereby accelerating the roadmap for software releases.
  2. No-Code Testing Approach: While various platforms offer low-code solutions, Autify pushes the boundary with a genuinely no-code interface, democratizing test automation by enabling non-technical team members to create and execute sophisticated test scenarios. This approach broadens quality assurance participation beyond specialized QA engineers, fostering a more inclusive, cross-functional team involvement.
  3. Salesforce Specific Testing: Distinguishing itself in a crowded market, Autify offers specialized testing procedures tailored for Salesforce environments. By addressing the complexities inherent in Salesforce configurations and customizations, Autify ensures robust performance and functionality checks within this widely used CRM system, a niche yet invaluable asset not commonly found in other quality testing tools.


Autify boasts native integrations with popular CI/CD tools, CircleCI, Jenkins, Webhook, TestRail, and Slack enabling seamless transitions and synchronization with development and deployment processes. The software offers a well-documented API, allowing users to create custom integrations, fetch test results, and trigger tests programmatically. Additionally, while Autify doesn't natively promote specific add-ons, its flexible architecture permits integrations with third-party tools, thereby enhancing and tailoring the platform to specific business needs.

Autify Pricing

  • Free Tier: Typically, companies like Autify offer a free tier for individuals or small teams wanting to try the basic features of the platform. This plan might limit the number of test runs or supported users but serves as a risk-free way for potential customers to explore the tool. - “Limited features, ideal for trial purposes.”
  • Standard Plan - $50/user/month (billed annually): The standard plan often caters to small and medium-sized businesses, offering full access to core functionalities such as test creation, execution, and basic reporting. It may include standard support and a set number of user seats. - “Comprehensive feature set suitable for small teams or startups.”
  • Professional Plan - $100/user/month (minimum 5 seats, billed annually): This tier is designed for larger, more established businesses and may offer advanced features like higher parallel test executions, API access, and premium support. It could cater to larger teams requiring more robust, scalable solutions. - “Advanced functionality and support for growing teams.”
  • Enterprise Plan - Pricing upon request: Enterprise tiers are custom-priced to fit the unique needs of large organizations. These plans might include features like dedicated account managers, custom integrations, SLA-backed support, and enhanced security compliance. - “Customizable solutions and dedicated support for large enterprises.”

Ease of Use

Navigating Autify presents a relatively intuitive experience, especially given the tool's emphasis on no-code capabilities, which simplifies the entry point for new users. However, users might face a learning curve with more advanced features, such as creating complex test scenarios or understanding detailed test results, requiring a deeper dive into the provided documentation or support resources. The onboarding process is streamlined, with guided setups and clear instructions, but fully leveraging the platform's advanced functionalities may necessitate additional training or experience in test automation.

Customer Support

Autify offers a variety of support channels, such as documentation, webinars, and live chat, aiming to cater to users with varying needs and preferences. While their resources are comprehensive, some users might find the wait times on live chat longer during peak hours or when seeking solutions to more complex issues. Additionally, while the documentation is thorough, pinpointing specific solutions in the vast sea of information can occasionally be a challenge for users.

Autify Use Case

Who Would Be A Good Fit For Autify

Autify fits well in fast-paced environments where frequent releases demand efficient, reliable testing, such as tech startups, e-commerce, and SaaS companies. Its most loyal users often emerge from mid-sized to large enterprises that benefit from its scalable test automation, especially in teams with mixed technical abilities seeking to streamline intricate, repetitive testing scenarios.

Who Would Be A Bad Fit For Autify

Autify may fall short for companies that rely heavily on highly specialized or uncommon frameworks and languages not supported by the platform, leading to frustration due to compatibility limitations. Additionally, very small startups or individual developers sensitive to price might find it less appealing if they require only sporadic, straightforward testing, making the range of features and the cost per user excessive for their needs.

Autify FAQs

What makes Autify different from other testing tools?

Autify stands out due to its AI-powered test script generation, enabling quick, no-code creation and maintenance of automated tests, making it accessible for both technical and non-technical team members.

Can I integrate Autify with my current CI/CD tools?

Yes, Autify integrates with popular CI/CD pipelines, allowing for seamless incorporation into your existing development workflows.

Does Autify require coding knowledge?

No, Autify is designed for no-code test creation, meaning teams can create automated tests without extensive coding knowledge, though familiarity with the basics can enhance usage.

Is it possible to perform mobile testing with Autify?

Yes, Autify allows for mobile application testing, accommodating both Android and iOS platforms to ensure comprehensive quality assurance.

What kind of support resources does Autify offer?

Autify provides various support resources, including detailed documentation, webinars, live chat, and tutorials, assisting users through all stages of their testing process.

Can Autify handle large-scale test scenarios?

Yes, Autify is built to support scalable test scenarios, catering to businesses that grow and consequently have expanding testing needs.

Is there a trial version of Autify available?

Typically, Autify offers a trial period where users can explore the full functionality of the tool, helping them make an informed decision before purchase.

How does Autify ensure the security of my tests?

Autify prioritizes security with features like encrypted connections and secure data storage, ensuring your test scenarios and results are protected.

Alternatives to Autify

  • Selenium: Often chosen for projects that require robust, complex automated testing frameworks, Selenium supports extensive customization and deep programming capabilities that cater to seasoned developers.
  • Katalon Studio: Preferred for its versatile testing environments, Katalon Studio offers a unique combination of tools for both web and mobile testing, which appeals to teams looking for a wide range of testing capabilities in one suite.
  • TestComplete: Selected for its user-friendly interface coupled with powerful script-free testing features, TestComplete is beneficial for teams preferring comprehensive testing procedures without delving into code.

Autify Company Overview & History

Autify is a tech company specializing in providing an AI-powered software testing automation platform that numerous businesses, from startups to established enterprises, rely on for quality assurance. Headquartered in Tokyo, Japan, and known for its strong support system, the company operates with a global mindset, serving a diverse clientele.

Notably, co-founder and CTO Ryo Chikazawa plays a pivotal role in shaping the company's innovative approach. The company prides itself on its mission to alleviate the burdens of software testing processes, reflected in its user-friendly platform and significant milestones such as substantial funding rounds and consistent growth since its inception.


In summarizing this Autify review, it's clear that the platform brings a strong blend of user-friendly features and technical capabilities, making it a notable choice in the crowded software testing realm. For businesses seeking a balance between no-code test creation and sophisticated automation capabilities, Autify offers a compelling solution.

I recommend it for any organization aiming to streamline its testing processes. I invite all readers to comment below with their experiences and insights on Autify to foster a comprehensive understanding for potential users.

Paulo Gardini Miguel
By Paulo Gardini Miguel

Paulo brings +12 years of experience in software development and team building, creating products for the Media and Advertising industries. With a track record of building high-performance lean teams, he specializes in handling large volumes of data and empowering his team to own their projects and products. When he’s not working, he’s a frustrated musician with a passion for football and technology.